For any business, big, small, corporate, noncorporate, professional, or not, tracking statistics is vital. It is important to remember that your ultimate business goal and any goal for any business is to sell your product, not just drive web traffic. Google Analytics. This is why over 10 million businesses use Google Analytics worldwide and if your reading these very words, the likelihood is, you are about to begin your Analytical journey (or at least thinking about it). Well read on and find out about how to use one of the worlds leading web analysis tools.
This point is obvious most important Set up a Google account and you will have access to all of the free things Google has to offer like Gmail and, of course, Analytics. Click here and follow the on-screen steps to get started. Alternatively, if you already have a Google account simply skip this step Next, you will need to go to Google’s tracking page, Analytics. Click here to go to the page and use your account to sign in. It will ask you for a tracking code, which if it is the first time you have tried logging in to Analytics, you won’t have. So the first page you will come across will ask for you to enter your website’s URL. Enter this information and you will be prompted to accept Google’s Terms of Service.
After you agree to this you finally see your tracking code for the specific website URL you entered. Copy the code snippet and go to the next step to learn how to install this code snippet on your site. Now you have your tracking code snippet you need to install it on your webpage. You have to place this code on every single page of your website. This is one of the most common mistakes when setting up Analytics. Once you are done installing these on every single page, you need to wait 24 hours for Analytics to update. Once your site has been confirmed by Google Analytics, it is now being tracked by them.
Now, you have set your site up to be correctly tracked by Analytics so anything that happens will be noted down. This could be a page view, a video view, a click, or even how long a user was on a page. You can now view all of these statistics on Analytics and can be noted down. It is all fairly self-explanatory but I will still run through some things for you. In the Goals Section, you will see an option called Funnel Report or Funnel.
Click on this. This page is one of the most important in the whole of Analytics and so is worth noting down. It is where you understand what is happening with your website traffic and how best you can optimize your campaigns for certain things. I hope this step-by-step guide is easy to follow and has you setting up your own Google Analytics account in no time and that you get the most out of Analytics because it really is every marketer’s essential program. If you’d like more information about Analytics, click the link below to view an Infographic on Analytics and how it is useful.