What is Page Authority
Page Authority is what predicts the likelihood of an individual page ranking well in search engine results. The higher the Page Authority is, the more likely it…
Tip Three: Place Keywords Carefully
Once you have your keywords, you’ll want to use them in the right places. The goal is to help search engines find your site for those phrases,…
Business Blogging for Success
In the second installment of our Business Blogging for Success series, we are looking at best practices for using an internal blog to promote your business and…
Syndicated Article Marketing: the Future of SEO
Ever heard of link building? Have you heard that it’s one of the most important (if not THE most important) elements affecting your current rankings on Google,…
Mobile Web Ramping up 8x Faster Than the Internet: Google
The mobile Web is growing at eight times the speed of the Internet, showing how digital marketing is quickly becoming a mobile-first world, according to Google. During…
Why You Need To Embrace Mobile Marketing
There are plenty of exciting and new marketing methods formulated every single day to get people’s attention. A very effective, cutting-edge marketing technique being utilized today is…
Local SEO: The Importance of Creating Business Profiles
As a local business owner, if you’ve been in operation for more than 5 years, there’s a pretty good chance you’ve purchased an ad for your business…
5 Tips For Getting Started With Pay-Per-Click Advertising
The elegance of the pay-per-click (PPC) advertising concept is striking. There aren’t many forms of advertisement that give you the ability to put your ad in front…
HighPoint SEO is Under Construction
It’s time that we dive in and overhaul the website. There are some things that we like, and some that we really don’t, so over the next…
Yahoo Testing Rich Ads in Search
Yahoo Search Marketing recently announced that they are launching their Rich Ads in Search program with a few household names to test the integration of video and…