We are three times ahead of where we were last year in terms of leases signed! Many international students, and students throughout the USA are leasing right on the web without ever coming on-site for a tour, with the only really different marketing product we have introduced is the Show My Property TV video.
One of the company’s videos received over 500 views in 10 days”, says Regional Marketing Director Sara Lindsey. Lindsey says that these hosted videos get more views than other professional videos and the “amateur” videos that the staff creates.
“Having a person on-screen makes the video more ‘real’ and helps to engage prospects,” Lindsey says. She says Asset Campus Housing has used a host on two of the 10 communities in which she markets. She anticipates more of her communities adding the host feature next year.
SMP created 140 property tour videos for us in just ten weeks. Video allows us to first connect with our audience online and provide them with the opportunity to tour our communities from anywhere 24/7, which is crucial in today’s digital atmosphere.