The hospitality industry has changed immensely over the past few years, and instead of simply looking for a service that meets a need, consumers are eager to experience something unique. So whether you have an established brand of hotel, or you’re starting something totally new, it’s important your online presence communicates all of the ways in which your venture is unique. The web is a powerful tool and, while it’s made the market more competitive, it’s opened up a world of opportunities for pre-construction marketing that never existed in the past.
Don’t believe in love at first sight? Check out some of our tips for creating a powerful pre-construction marketing strategy and we assure you, you’ll have customers knocking at your door before you’ve finished screwing in the hinges.
3 MARKETING HACKS FOR HOTEL PRE-CONSTRUCTION
If you want to engage an audience, your marketing content needs to be entertaining. People do not respond positively to hard sales pitches but are inclined to pay attention if your message inspires an emotional response. With an advancement in technology, you’re now able to trigger an emotional response before construction begins. 3D rendered images, animated video walkthroughs, 3D floorplans. These tools enable a person to envision themselves living in a space far more easily than ever before. Gone are the days marketing with simple sketches of your development plans, now you can begin creating a community before the community itself exists.
True value exists in the details. Whether it’s a ‘do not disturb sign’ on a door, exterior signage, or exquisite common areas, your prospective customer wants to know about it. It’s never too early to begin telling prospective residents what makes your hotel so special. As the hotel industry is so competitive, it’s important to understand who your target audience is and what your value proposition is so that you can harness these fully-immersive marketing technologies to communicate the culture of your hotel venture and deliver high-quality content that is attracting the attention that you desire. It’s essential that you take the time to carefully consider your content strategy as this will ensure you stand out from the crowd. Effective pre-construction content could include:
Animated Video Walkthroughs
Now that you’ve developed all of this great content, how do you ensure that it’s reaching your target demographic? Thanks to the evolution of social media and the expensive reach that it can achieve across all industries, it’s now easier than ever to plan and execute an effective pre-construction marketing campaign for your hotel. Historically, there has never been such a valuable tool as social media for cultivating and nurturing a community of prospective customers and guests before construction has even begun.
So there’s no time to waste. If your content marketing strategy is successful the result will be an increase in the volume of conversations about your hotel online. These conversations will happen whether or not you’re engaging with your audience, so it’s in your best interest to be present across all social media channels, directing the conversation in a direction that flatters your venture, listening to all that is being discussed, and delivering content based on the wants and needs of your followers.
As this can be time-consuming and tedious work, it might be in the best interest of your companies reputation to outsource the job to a social media specialist that understands your philosophy and your target demographic to ensure that your prospective guests feel head and understood.
WORKING WITH A MARKETING SPECIALIST
Pre-construction marketing should not be an afterthought for your hotel venture. You need to develop a well-rounded strategy that inspires an emotive response from prospective customers and guests. One of the best ways to do this is with high-quality renderings. At Show My Property, we produce 3D Renderings, Animated Video Walkthroughs and 3D Floorplans that help you to tell your story before its even begun. Let us help you communicate your value proposition to your audience for you, one vendor for all of your pre-construction marketing needs.
And if you want to begin fostering a dedicated and passionate community before the doors to your hotel have opened, check out how we work with some of our clients on their social media strategy. We have a dedicated social media team that produces regular high-quality and content, specific to our clients target demographic.
For more information on any of our offerings, simply click on this link and schedule an appointment with one of our dedicated staff. We’ll be happy to answer any of your questions or offer any advice for developing a strong marketing strategy as you begin pre-construction on your hotel.