1. How To: Stage an apartment without furniture.

    Why You Need Staging Ever wondered if the money you're spending on staging an apartment could be better spent elsewhere? Well, we're here to tell you that it could! Residents are becoming increasingly more reliant on online research to inform their purchasing decisions so, naturally, images are now more important than ever. For most people, it's hard to imagine the potential a home has until they …Read More

  2. Why you need to be using Insta-stories & IGTV

    WHY YOU SHOULD BE USING INSTA-STORIES & IGTV Despite more than 400million daily active users of Instagram stories, very few apartment marketers are actually taking advantage of the platform, leaving a unique gap in the market that you should be leveraging. While insta-stories allow you to piece together photos and short-clips for a story-telling content experience, the newer release of IGTV ha…Read More

  3. [PHOTOGRAPHY] Spotlight On: Cadence

    Multifamily Photography | Cadence Union Station What's the true secret behind beautiful multifamily photography? Beautiful apartments, of course! That's why we are so excited to showcase the photo portfolio we recently did for Cadence Union Station, of Holland Residential. Because even though we work with some of the most talented real-estate photographers across the country, these apartments sta…Read More

  4. [NEWSLETTER] Top 5 Photography Tips for Multifamily

    WITH ALL THE NEW TECHNOLOGY, IS PHOTOGRAPHY STILL IMPORTANT? Sometimes building an impressive property management portfolio is easier than actually maintaining one. To remain relevant in the ever-evolving world of commercial real estate no longer means maintaining curb appeal. Potential renters are guaranteed to be scoping out your developments online and comparing your offering to the competitor.…Read More

  5. [NEWSLETTER] 4 Reasons to Quit Social

    SHOULD PROPERTY MANAGERS THROW IN THE TOWEL? Wouldn't that be nice? Delete all app's, turn off phone, and reminisce about the good ole' days while taking a nice break from it all. Well, it's a pleasant thought, but not exactly what we had in mind.  In fact, a strong social media presence is probably more important than ever in Apartment Marketing. Surpassing AdWords and SEO as the most powerful …Read More