SEO has become so much important in the world of internet business today. Without proper search engine optimization, you can never expect to reach the goal. First of all, it is your duty to understand what the term search engine optimization means. This is a term used for getting top rank for your website in popular search engines like Google, Yahoo, and Bing.
Search Engines like Google, Yahoo, and Bing
You also need to understand the need to learn about SEO. Unless you are search engine friendly people cannot find your website easily and you will lose out on important traffic. You will be happy to learn that search engine optimization is a value-added service and you can even earn by selling this skill on the internet.
SEO Designers Website
Your main aim will be to make your website relevant to the searches made through search engines. Being a web designer it is your responsibility to learn the basics of SEO design for your website. SEO designers need to pay more attention to the SEO strategies instead of the design. Some basics of SEO that SEO designers should know, other than the above-mentioned ones are listed below.
Keywords should always be in your mind from the day you start choosing your niche. Search for the keywords which are popular with people in a particular niche. To choose a popular keyword you can always take the help of keyword research tools offered by Google. Google Adwords is one of the most popular tools used in business these days.
SEO Keyword Research
There are people who try to add keywords here and there in the content which is a bad habit. Others use some tricks to insert maximum keywords in the content. But you must be aware of the fact that search engines can find out the tricks and they can even penalize you for that. So make sure you do not try any kind of tricks with the search engines. If you have the habit of repeating a single keyword again and again then get rid of that habit.
Being an SEO designer you should avoid any image or flash content for the pages. In most cases the browsers are text-based and they have problems reading the flash or images. Therefore, if you provide important information such as keywords, within the flash content and image then it might go unread.
Having a user-friendly URL will prove beneficial both for the search engines as well as your target audience. You can include keywords in your URL to make it more attractive.
Once you have got all the Seo basics right and optimized your site you need to be patient. It has been found that websites that are perfectly optimized have taken time to rise up in the search engine rankings. The normal time taken to get a good ranking is 90 days but it can even take more than 6 months. If you do not find any improvement after that then you need to rethink the SEO designer.