On-Page Search Engine Optimisation

Page Search Engine Optimisation (SEO) is the process of making your website as search-engine-friendly as possible. A search engine-optimised website can reap huge benefits for your business. On-page SEO is about implementing the best practice techniques on your website pages. Put more simply, it is what can be done on your website pages to improve and build up your website position in search engines for your target keywords focusing on the on-page content. In other words, Page Search Engine Optimisation is about editing and optimizing the website architecture and the content so that when an internet user types in certain keywords into search engines, your website will display those keywords or phrases.

The On-Page Optimisation Process

Whether you have a simple information-driven website or an E-Commerce website with several products, simple changes to pages or the whole website can reap huge benefits. The main stages in an On-Page SEO strategy include (but is not limited to):

Landing Page Identification

This involves analyzing each page of your website and choosing the best landing page to target the keyword or keyword phrase.

Content Analysis

This process involves deep analysis of the content on each page of the website to ensure that all website pages have unique content. Duplicate content is an area which search engines are notoriously quick to penalize websites for.

Meta Tagging

This is the analysis of the meta tags of the website pages to make sure each web page of the website has unique meta tags. In this process, we also ensure that the web page title element and description tags should describe the content of the web page. It also involves optimizing the title element and description tags to the character limits displayed in the search engine page results.

Headers

Here, we check the headings throughout the website and optimize them with heading tags. Header Tags are a hugely important part of On Page SEO and are crucial to achieving positive results.

Content Optimisation

This process consists of adding keywords to the content of the website to improve the keyword density and improving the general keyword content density on the website, keeping in mind the copy of the content is destined for both potential visitors/customers as well as for the search engine robots.

Image Optimisation

This is the process of strategically adding keywords in the alt tag, and image name, to make sure that the search engine robot identifies and attaches the required importance to the keywords around the image.

Anchor Links / Navigation Optimisation

This is the process of analyzing whether the website has proper search engine-friendly navigations and checking whether the pages are interlinked within the website and that they are linked via keyword-rich Anchor Links.

Related Posts

Social Media Marketing

Online Marketing And Social Media Marketing

It seems everywhere you turn you hear about ‘conversational marketing’ and the ‘social media marketing’. Is there any real difference between the two? Which one should you…

Content Marketing

How to Generate Content Marketing for Beginners

Content marketing for beginners is perhaps one of the best ways to promote your site. It’s also probably one of the most cost-effective. If you are new…

How Does SEO Work

How Does SEO Work?

So how does SEO work? According to popular consensus, online marketing tools such as SEO are critical to any business trying to capitalize on the Internet. The…

Web Design

Lead Generation Web Design

Lead Generation web design is about blending a balance between promoting your services or products and the presence of strong calls-to-action to generate that all-important customer enquiry….

Voice & Video

Voice & Video

Do you need a promotional video or voice-over to showcase your business online? YouTube is the world’s second-largest search engine right behind Google. More people watch videos…

Optimizing the Exit Strategies

Optimizing the Exit Strategies

You need to identify the spot trading opportunities. Likewise, it is also crucial for you to determine the best trading price for making an entry or exit….