Page Search Engine Optimisation (SEO) is the process of making your website as search-engine-friendly as possible. A search engine-optimised website can reap huge benefits for your business. On-page SEO is about implementing the best practice techniques on your website pages. Put more simply, it is what can be done on your website pages to improve and build up your website position in search engines for your target keywords focusing on the on-page content. In other words, Page Search Engine Optimisation is about editing and optimizing the website architecture and the content so that when an internet user types in certain keywords into search engines, your website will display those keywords or phrases.
The On-Page Optimisation Process
Whether you have a simple information-driven website or an E-Commerce website with several products, simple changes to pages or the whole website can reap huge benefits. The main stages in an On-Page SEO strategy include (but is not limited to):
Landing Page Identification
This involves analyzing each page of your website and choosing the best landing page to target the keyword or keyword phrase.
This process involves deep analysis of the content on each page of the website to ensure that all website pages have unique content. Duplicate content is an area which search engines are notoriously quick to penalize websites for.
This is the analysis of the meta tags of the website pages to make sure each web page of the website has unique meta tags. In this process, we also ensure that the web page title element and description tags should describe the content of the web page. It also involves optimizing the title element and description tags to the character limits displayed in the search engine page results.
Here, we check the headings throughout the website and optimize them with heading tags. Header Tags are a hugely important part of On Page SEO and are crucial to achieving positive results.
This process consists of adding keywords to the content of the website to improve the keyword density and improving the general keyword content density on the website, keeping in mind the copy of the content is destined for both potential visitors/customers as well as for the search engine robots.
This is the process of strategically adding keywords in the alt tag, and image name, to make sure that the search engine robot identifies and attaches the required importance to the keywords around the image.
Anchor Links / Navigation Optimisation
This is the process of analyzing whether the website has proper search engine-friendly navigations and checking whether the pages are interlinked within the website and that they are linked via keyword-rich Anchor Links.