Email marketing allows you to target your existing customers and prospects to generate leads, sales, or website traffic, often through the use of offers, sales, and seasonal promotions.

Why Use an Email Marketing Agency?

Email marketing provides a valuable tool for communicating with your customer base and a good way of testing new landing pages and measuring the relevant conversion rates. Standard email marketing, from a retail point of view, provides a key mechanism for being able to communicate the latest product lines, sales, promotions, etc to your customers. For many the opportunity for repeat business will be extremely high, and thus a constant line of communication is the best way to retain that business.

What Will Eaom’s Email Marketing Service Do for Your Business?

EAOM will craft your email marketing campaign from start to finish, ensuring we deliver a campaign that represents a great return on your investment. Our service includes Cost-Effective Distribution: Email marketing is done using a web mailing tool. We utilize Vertical Response, which is simple to use and one of the most cost effective, functionally rich products on the market.

Email Template Design: We create engaging designs to effectively deliver your message to your customers and prospects. Targeted Campaigns: Hit selected groups on your mailing list. For example, those who have not purchased from you for the last 6 months, or those who have spent more than £x, etc.

Testing: Test your email campaigns. For example, arrange for 50% of your mailing list to receive one version of an email, while the other 50% receives another. This allows you to test landing pages, competitions, etc. Email communication does not have to be just generic sales messaging though. You can also target users with open baskets and monitor their purchase behavior and frequency. This information provides a vital tool for communicating with customers past and present, as part of your email marketing campaign.