Twitter: Bringing Down Hollywood Hype Machine

Technology is speeding up our lives and our communications. And sometimes that’s a bad thing—you can’t float a check for a few days anymore, for example (allegedly, anyway. Who writes checks these days?). And now, Hollywood fears, you can’t overcome a crappy movie with a marketing blitz long enough to make it big at the box office.

Twitter Bird Goofy Word of mouth has always played a strong role in movie revenues—if your friends hated a movie, you’d be less likely to see it (and vice versa), right? But that influence was limited back in the olden days: only people you really knew would share their movie-going opinions with you. That word spread slowly, one person at a time. Crappy movies could do well at the box office for weeks before enough people had seen them and told their friends about it.

So will Twitter kill the video star?

But these days it’s the cool thing to broadcast your experiences and opinions about everything in 140 characters or less—and if it’s a popular topic, jump on the bandwagon to reach thousands or millions. So will Twitter kill the video star—and what’s a movie-making conglomerate to do about all these little people sharing their opinions?

On Twitter—Movie Stars

Well, one thing they can do and are doing is to use Twitter—and some of those big little people on Twitter—movie stars. For example, that new Quentin Tarantino movie had a red carpet “Twitter meet-up” (apparently they aren’t quite versed enough in Twitter to use the term “Tweetup”) and stars such as Sarah Silver man and Tony Hawk posting positive tweets right after the premiere.

Popular Social Sites

In the end, the Twitter phenomenon might be overrated. 88% of Ticketmaster users said that Twitter had no effect on their movie choices in a recent poll. Of course, that leaves out even more popular social sites that are getting all Twittery with real-time searchable status updates. What do you think? Do crappy movies have something to fear from Twitter? Are box office bombs bottoming out faster than ever, and if so, is it because of social media?

Related Posts


Twitter to Go Commercial with Commercial Accounts

Since Twitter is getting itself back in the industry news with trademark travesties, DDoS attacks, and some sideways competitive compliments it makes sense that the conversation turns…

Focus on Sustainable Design

Focus on Sustainable Design

Designers of the Philadelphia firm Wis Concepts are dedicated to sustainability using new approaches as opposed to the traditional ‘greenways. Sustainability is the backbone of the structure…



Unsolicited Commercial Emails or “SPAM” is a sensitive subject, and it is not for everyone. Those who know how to do it can make a lot of…

What Is Ghost Sender

What Is Ghost Sender?

The Ghostsender is a program that allows any user to send an email to a list where the user’s connection is safeguarded. This program helps in the…