Apartment marketing campaigns, which are increasingly including apartment videos, are one of the most effective and lucrative ways to increase traffic to your website and to gain new residents. Show My Property TV creates individualized scripts tailor made for each property, so you get the most out of your investment into apartment videos.
Apartment marketing may seem like a daunting idea at first – there are many different types of videos that can be created. A student housing video is very different from an apartment tour video designed for single family housing. Each different type of apartment video we produce serves a different purpose with a different call to action, but the ultimate goal is to drive potential residents to your webpage. This is what makes apartment marketing so effective: its ability to lead traffic to your website and convert those viewers into leads.
Apartment marketing is the most effective way to present these videos to your target audience, as Americans watched 46 billion online videos in September 2013. Regardless of who your target audience is, they are online, and so should your marketing campaign.
Check out this student housing video, which targets college aged students in the digital age:
Having an apartment video marketing your property means that it can not only be viewed on a computer, but by any person with a smartphone or tablet, which is just about everybody. And, remember that YouTube is the number two search engine in the world, leading us to believe that consumers just don’t want to read anymore, they want to watch a video, your apartment video. On average, people spent 7.5 hours watching online video each month in 2013. Take your apartment marketing online too!