Video has become the most effective way to turn leads into conversions, to turn potential clients into new residents. Show My Property TV excels in providing top-notch apartment videos. But you might still be asking yourself, why? Here are our top 5 reasons why we know and apartment video is a lucrative marketing move and you NEED one now:
1. A tight budget doesn’t mean a lower quality product. We use advanced camera equipment and our editors are some of the best around the country. From filming to final product, we can do it all in just a week. A week! By providing cost effective rates for properties around the country, we are ensuring that your apartment video is the perfect mixture of quality and style.
2. We also understand that your audience is a bit attention-deficit. An apartment video has the most effect when it shows, instead of tells, your audience about the community. Video is gaining popularity because it is the best way to convey a lot of information quickly, and in a way where the viewer doesn’t have to do as much work. This is particularly beneficial for apartment video, as a video better assists in being able to display the physical space and amenities.
3. In a recent study, Forrester Research found that videos were 50 times more likely to receive and organic first page ranking than traditional text pages. Impressive, right? Not only is apartment video effective, it is fairly inexpensive in correlation to the ROI, at least with Show My Property TV it is.
4. 100 million Internet users watch online video per day. If your property is not currently utilizing apartment videos into your overall marketing strategy, you are missing out on a big opportunity to reach the maximum audience. 59% of senior executives said they would rather watch a video than read text. An apartment video allows you to market your property not only a more exciting way, but also a very readily accessible way.
5. We know that apartment videos turn leads into leases. One marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign, which leads us to believe that it can work about the same for an apartment video. So, it only makes sense to utilize this tool. If you aren’t currently, you are losing business to other communities who do.