Are you aspiring to become a top SEO designer? If you cannot optimize your website perfectly then you can never expect to have a successful business venture on the internet. If you do not have a search engine-friendly website then success is quite far from you.
Basic SEO Tips and Strategies
There are certain basic SEO tips and strategies that you need to follow to make sure that your website gets top ranking in search engines like Google, Bing, or Yahoo. If you are a web designer then you need to understand the basic difference between web and SEO design. Check out the tips that can help you become a real SEO designer by profession.
Search Engine-Friendly Navigation
if you have the tendency to use flash for navigation purposes then you should think about it twice because search engines have problems with flash objects as well as images. Instead of flash objects, you can use JavaScript which is unobtrusive, or even CSS. These will not have any kind of effect on the rankings.
Loading Speed
Loading speed: if your website does not have fast loading speed then it might be difficult for your target customers to wait for hours. Images and videos take the maximum time to load. Therefore, it is always better to include important content in writing rather than in images and videos.
Placing Script
As you get your website code you need to make sure that the CSS and JavaScript are externalized. Your HTML document will be viewed by the search engines to find out what is included in your website. Cross-browser: you can make the pages of your website cross-browser compatible. It might be a bit difficult but you can at least give it a try.
URL design: you need to design your URLs in such a way that it becomes search engine friendly and is easy to crawl. A perfect URL will have keywords that can describe the content present on the page. To customize your URLs you can take the help of good content management systems.
Keep updating your webpage with fresh content at regular intervals. If you have a blog along with your website then you can take some excerpts and put them on the web page to increase interest among your target customers. This is a great way to improve search engine ranking because the engines would love to find new content every time.
What are the color combinations that you are using for your page? Do not use too much color for the text because the text might become unreadable which can become difficult for the audience and search engines. The right use of heading tags can give you a good ranking. If you are using ad banners to promote your website then you need to put the banners with some thought. You need to make sure that the banners do not create a disturbance to the audience or search engines. Block the pages which do not add any value to your site for the search engines to consider.