Why do you think you need to learn about SEO for being in the internet business? Without the right kind of SEO tactics, it is almost impossible to reach the top. There are people who think that SEO is useful only for people interested in online marketing.
But a web designer or even a copywriter or a fronted developer also needs to learn search engine optimization. A perfect SEO designer is a person who knows the basic of SEO design and not only website design. To get the basics right you first need to have a clear concept of SEO. Search engine optimization is one of the ways of optimizing your website for search engines so that you can be at the top of the list and drive enough traffic to your site. Search engine optimization can be of two types, one is onsite and the other is offsite.
For onsite SEO you need to manipulate the content present on your website. These things include the website design, targeted keywords, textual content, Meta tags, loading time as well as title tags. The content on the website must be of high quality and the keywords are chosen must be placed intelligently.
Onsite SEO is actually what happens inside the website. But it is also important to make sure that your website becomes popular among users. To make this possible you need to understand the concept of offsite SEO. Offsite SEO is all about building backlinks to your website. If you post your articles on these websites and post the link in the author’s box people can click on the link and visit your website.
Social media has also become a popular way of offsite SEO.Facebook and Twitter are the two most popular ways to make your website popular. Having these two basic SEO thinking will help you go far. To get a good rank with search engines like Google and Yahoo you need to improve the speed of your website.
If you are planning to outsmart Google then forget about it because you can never cheat on them. Creative attractive designs for your website would not do the trick alone. It is all about the quality you create. There are people who have the tendency to use images as links. If you have an idea to base your website in flash then you can surely have second thoughts about it.
Instead of flash it is better to use proper text because they are user-friendly and easy to read. The URLs of your website must be search-friendly. You should never use an underscore for the URL. These are the basic thinking about SEO that you need to have when you start off with the business.